Entrepreneurs: Even FREE has Important Value
Team Altman Interesting News:
A critical concept that every Entrepreneur needs to understand completely and include in their strategies, is the fact that even if you give something away to someone without asking for any money in return, they have already placed a value on the item or information, and that how you present the commodity (i.e. product, information, service, etc.) either increases the perceive value, or lowers it.
Just think, if no one believed there was any value than you would experience poor success in ever giving anything away, and many issues as simple as the time and effort it takes to receive something either adds to, or takes away from the perceived value, a simple but effective concept to remember when designing processes and associated steps customers and website visitors have to go through to reach the final step. The more steps in the process of achievement, the impact is negative on perceived value, and fewer items are given away, and the fewer steps in the process, then the positive impact is greater on perceived value and increased levels of success experienced.
Entrepreneurs need to remember, even when giving away something for free, understanding the presentation and processes for receiving whatever it is, and the impact on perceived value, is critical for reaching the levels of success you want to reach.
The Rest of the Story: http://mashable.com/2009/07/16/free-price/
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