MicroHoo!: The Microsoft Yahoo! Agreement is Final at Last
Published July 29, 2009 | 
Team Altman Interesting News:
Following is the official press release from Microsoft and Yahoo! about their final agreement and the new search landscape they envision including accelerated innovation, and increases in efficiencies and resulting greater values for everyone across the Internet.
SUNNYVALE, Calif. and REDMOND, Wash. — 29 July, 2009 — Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet……