Business Solutions

There are a couple of things you need to consider when prioritizing keywords, the competitive advantage and profitability of the products/services associated with the keywords. In addition, prior to entering the vetting process, a Keyword Opportunity List should be generated.

The initial phase of creating the initial Keyword Opportunity List simply involves brainstorming as many keyword ideas as possible including listing root brands and product/service names (e.g. lawyer), brainstorming variations of product and brand related keywords, talking to clients to determine what terms they use in search, studying competitors’ sites, adding geographic variations (e.g. Miami lawyers, Dade county lawyers), adding descriptive variations (e.g. personal injury lawyers, slip and fall lawyers), taking all the variations and entering them into the Google AdWords Keyword Tool, which will suggest numerous other variations.

In the keyword list you prepare there could very easily be a hundred terms that you like and think should appear in the search engines. However, consider that obtaining a good rank sometimes takes an investment, and there might be a number of these terms that may not bring sufficient traffic to justify the investment you plan, and to take it further, even for the terms which you are willing to invest in, you should definitely prioritize and understand that it is virtually impossible for you to work on all simultaneously unless you have huge resources at your disposal.

Finally, it is important to understand the importance of keyword research, so don’t fear the investment of time in this component of your Search Engine Optimization puzzle, and if your strategy foundation isn’t based on solid findings and insights you develop, all your efforts could turn out to be a waste. Even worse, your competitors will be laughing all the way to their bank.