Business Solutions

On-page optimization is a critical but much too often overlooked aspect of Search Engine Optimization. Let’s first examine the problem with doing only on-page optimization, which is the fact that there is a glass ceiling to it, as Search Engines rank websites according to both their authority and relevance specific to the search terms, in addition to their authority on the Web. Remember, on-page optimization creates relevance, while building inbound links generates authority, thus the glass ceiling.

Now, even though off-page optimization actually offers more in the way of SEO benefits, while in reality on-page optimization is the first step to SEO improvement. In closer examination we find that your off-page Search Engine Optimization is about building inbound links from relevant websites. One simple but very important question to answer is, how can Search Engines consider your pages relevant to your specific keywords if you have not even made it clear to them just what your page is about?

On-page optimization is basically about two things including choosing the very best keywords around which to establish each of your pages, and making it as clear as possible to search engines that your page is relevant to those keywords.

With the old way of on-page optimization many people simply took a fairly automatic approach to on-page optimization because it was what worked way back then.

There were literally hundreds of tools congesting the web that allowed you to measure the keyword density of your page, and there were many of them that taught more was better, so as a result, webmasters would crank out keyword-stuffed text that was not interesting in the least, as well as very brutal to read.

Finally, to optimize your page content way back then, you simply stuffed your keywords everywhere including the URL, the page title, the Meta description tag, the on-page H1 heading, and aggressively throughout the page content.