Business Solutions

How search engines rank relevance is a closely guarded secret, yet there are some general facts that have been determined including the location of a word or phrase that is a factor that most search engines will consider relevant. Pages that have keywords appearing in the title are typically assumed to be more relevant than others to the topic, as well as pages found to be with keywords appearing near the top the page.

Frequency of keywords is another major factor in the process of how search engines determine a page’s relevancy. What this means is a search engine will analyze how often or frequently keywords appear in relation to other words in a web page, and those with a higher frequency are often weighted or deemed more relevant than other web pages.

Relevance means examination to see if the other sites are specifically trying to rank for the search term(s) in question, and on-page relevancy can be swiftly assessed by looking at the simplest elements including keyword match in the title of a page, keyword match in a site’s navigation internally, and the domain name containing keyword matches.

You should consider both authority and relevancy, which is a relatively simple process to determine opportunities. If a given keyword’s rankings term is dominated by much more powerful sites that are obviously targeting the term with their own on-page factors, then it’s most likely best for you to look for another keyword opportunity. If, on the other hand, you determine those same sites are powerful, yet aren’t specifically targeting the terms, then keyword potential does exist.

When you have completed this process, there should be a list of good keywords that have been through the vetting process. At this point, it simply becomes a process of establishing priorities for all your remaining keywords, and while the same primary assessment variables can still be used in determining priorities, you can also consider secondary assessment variables at this time.