Russ Altman

A Business Consultant with several years experience in accounting & financial systems design, development and implementation for Fortune 500 companies & small business, and providing services to over 2,000 clients including preparation of Business Plans, Strategic Plans, Business Valuation Analyses, Detailed Financial Analyses, Marketing Plans, and several years experience as an eBay Education Specialist. Clientele includes businesses from every major industry including Wind Energy, Internet Technologies, Information, Health Care & Social Services, Retail, Accommodations and Food Services, Arts and Entertainment, Transportation & Warehousing, Construction, Manufacturing, Professional, Scientific & Technology, Information etc.

Lean Business Planning and the Appendices

In our drive to accomplish great things, we must act to reach for our dreams, and not only plan, but also believe in what we are doing.

Okay, so after you’ve completed the creation of the Table of Contents, what else is to finishing the lean business plan? The answer is there is not much left, unless you don’t want to include some material and information to support your plan in the Appendices, then your lean planning is complete for now.

In reviewing the major sections of your lean business plan, they each should only contain summarized results and focal points for your business. The inclusion of every piece of information and data you’ve obtained and gathered in the main components and sections of your business plan, results in too much information and overloads the reader (never let information overload happen), which in turn makes it quite difficult to establish if reading the entire plan is worth the energy of effort.

As an alternative, you should include any detailed research, sources, and other associated or linked information about your business and your lean business plan in the appendix.  In addition, consider inclusion of the following information in the addendum or appendix of your lean business plan:

Management resumes are important to convey the experience and capabilities of the management team to execute the plan.

Pictures of products, locations, etc. help paint the complete picture of plan assets and value.

Copies of purchase orders are evidence of validity and value of the business model, and should always be included.

Floor plans are like images worth a thousand words towards the picture of the lean plan.

Marketing materials are an important component of your marketing strategies.

Details of the manufacturing process and machinery should emphasize efficiencies and direct effect on the bottom line profitability.

Market research surveys and results should include summary highlights and important focal points only.

Any other supporting documents you thinks’ important to tell the complete story or narrative of the business.

Just don’t overdo it by including way too much detail, which means exercise extreme caution not to include every last piece of material and information you have in the appendix component. “Significant support” is the key phrase to remember and apply for additional clarification for your lean business plan.

So, now take a step back because although you think otherwise, the work isn’t over yet.   Remember, this is a dynamic process of lean planning, and you’ll want to spend the next phases of your business plan development on the cycle of review, fine-tuning and testing. Have     your business minded friends, advisors and management team read through it and point out areas of potential improvement. This dynamic evolutionary planning process repeats itself on a regular basis as you continue to strive for maximizing efficiencies of every facet of operations, resulting in greater success and profitability.

Over the next few months, your lean planning will take you through many iterations of the plan and business. This is perfectly normal. Your goal is to be certain that you are presenting the exact plan that you and your team will execute when you are funded and beyond. Of course, the business will continue to evolve and change, and you want to put the most accurate representation of the actual business in the hands of not only those that invest, but your management team as well.

We understand completely the critical importance of a lean business plan and its direct effect on your desire and aspiration to achieve a lifelong dream. Let’s face it, being your own boss can be extremely rewarding. Follow this information and it will be extremely helpful as you proceed with your lean business planning.

To the maximization of your lean business success!

Lean Business Planning and the Table of Contents

True entrepreneurs trust in themselves to simply make decisions for the best choices, and continue moving forward toward their vision of success.

First of all, a well-designed  table  of  contents  is part of the first impression you present to readers, as well as ensure  they don’t  waste  their valuable time  searching  through  your  plan  for  the information they are specifically interested in. Understand that very few investors will actually read your entire plan. Rather, they will normally look for the precise details they need to make the most knowledgeable investment decision. Make sure you organize the table of contents to make it easy for readers to navigate your plan.

Most readers begin with your executive summary, and then want to locate specific information that they normally look for. You may want to consider placing the table of contents immediately after the executive summary.

It should be obvious that table  of  contents  should  list  all  the  major  sections  within  your business plan, and can also be further broken down into important or clarifying sub-sections. 75% of mistakes, sloppiness, or misspellings in the  table  of  contents  immediately presents to   your  reader  the  negative impression  that  you  are unorganized and careless right from the start, and this never leads to successful results.

It is absolutely essential that your  table  of  contents  is  clean,  well  organized  and  most important of all, free  of mistakes.

Some common mistakes you want to avoid when preparing the Table of Contents include:

Important sections and/or subsections are missing. Never assume your reader is intuitive enough to know where the information is that they want to read and study.

Page numbers fail to correctly correspond with the content of the plan. Something as simple as page numbers is quite often overlooked, meaning you should pay close attention to this important detail.

The table of contents is two pages in length when it could neatly fit onto one page. Remember to keep it lean just as your plan should be.

The table of contents is cluttered with too much detail. Once again, the leanness of the plan begins with the table of contents.

The text layout is reflects sloppiness. You should make sure the text is crisp and clean for easier navigation.

The appearance of little or no thought in the creation of the table of contents. The simple appearance should reflect a well-thought out and designed table of contents, and plan.

Of course, every business plan is different, and every table of contents should be customized to reflect the content of each particular plan. Use only headings and subheadings from this example that make sense for your individual plan, and that will help your readers get the most from your table of contents.

Company Description

•           Legal Description

•           Business History & Description

•           Current Status

•           Future Plans

•           Key Management

Mission & Vision

•           Mission Statement

•           Company Vision

•           Corporate Values & Approach

Product & Service Description

•           Overview of Products & Services

•           Product & Service Advantages

•           Proprietary Features

•           Product Development Activities

•           Product Liability

Industry Analysis

•           Industry Overview

•           Industry Participants

•           Industry Trends & Growth

Target Market

•           Market Demographics

•           Market Trends & Growth Patterns

•           Market Size and Potential

Marketing Plan

•           Marketing Strategies

•           Marketing Tactics

•           Positioning

•           Public Relations

Sales Plan

•           Sales Strategies

•           Sales Process

•           Sales Team

•           Distribution Channels

Lean Business Planning and Understanding Financial Ratios

How do you recognize success, if you can’t measure where you’ve been, what you’ve done, or even planned for how you got there?

Many times misunderstood or more times ignored, the financial ratios of a business are one of the most important tools available to business owners and entrepreneurs. Why? Because the ratios enable them to quickly evaluate their businesses and health and performance, and make any necessary changes as part of the lean business planning process.

Financial ratios for the business are determined and based on the financial information presented in both historical and/or projected pro forma balance sheets and income statements. The common use for the ratios is trend analysis based on the tracking of your company’s financial information and records over given a period of time. Businesses are able to do comparison analysis based on performance in a given period versus the same financial metrics in previous periods, and even more importantly, against the financial results and metrics of other businesses in similar industries.

For a clearer focus, financial ratios put information from financial statements into the right perspective. Thus, allowing businesses to rapidly recognize threatening financial issues with a direct effect on cash flow, or possibly the overall feasible health and viability of a business. Financial ratios fall into four general categories for most privately held companies. They are liquidity, profitability, turnover and leverage.

 

Liquidity Ratios: Current Ratio and Quick Ratio

Profitability Ratios: Return on Assets, Return of Equity, and Return on Sales

Turnover Ratios: Accounts Receivable Turnover and Inventory Turnover

Leverage Ratios: Debt to Equity, Interest Coverage

 

Liquidity Ratios focus on the business capability to pay its bills in a timely manner when they come due. You may know that creditworthiness is widely used by both bankers and suppliers use to measure and determine a company’s creditworthiness. Understand that if liquidity ratios remain relatively-high for an extended period of time, it’s a strong indication that too much capital may be invested in liquid assets including cash, short-term investments, accounts receivable, inventory. In addition, insufficient capital may be devoted to increasing shareholder value. On the flip side, when liquidity ratios remain comparatively low, a business may not have adequate liquidity to satisfy continuing financial requirements and commitments.

Profitability Ratios provide   a quick look at a business’ operational performance and in doing so, helps business owners and entrepreneurs determine the level of bottom line or profit maximization. The ratios also give possible insights into the extremely important return the assets and invested capital are able to generate. Of course, profitability ratios should always be matched up on a period over period basis (i.e. year versus year). While specific ratios used may vary from industry to industry, and often do, standard ratios include Return on Assets, Return on Equity and Return on Sales.

Turnover (Efficiency) Ratios or efficiency ratios measure the activity or changes in certain types of assets including accounts receivable, accounts payable and inventory. Understand that inadequate and weak turnover commonly indicates resources are invested in non-income producing assets.

Leverage Ratios indicate just how well a business uses its borrowed funds (debt-based, rather than stockholders’ equity or investments) to expand its business. Understand your goal is always to borrow capital or funds at a low interest rate, and use it to invest in a business activity that produces a rate of return that exceeds the “target rate of return” you have established for investments.

 

Jeremy Lin’s Amazing Basketball Experience!

Have you heard of the NFL’s Tebowmania? That was so 2011, right? It’s time for a new cult-hero phenomenon: Knicks point guard Jeremy Lin and the NBA’s Linmania!

He’s holds an Ivy League degree with Honors from Harvard in Economics.

He began his professional career as an underdog going undrafted into the pros upon graduation when Lin joined the Dallas Mavericks and was released, signing with the Golden State Warriors in California, but was cut. But, three days later he was picked up by the Houston Rockets who then released him, and finally the New York Knicks signed him on Dec. 27 of last year.

His last name is perfect for gathering nicknames. Fans the world over have come up with several new terms inspired by his surname including Linsanity, Lincredible, Linsational, Linvincible, Super Lintendo and Linspiration.

Meet Jeremy Lin The NBA’s Tim Tebow

Jeremy Lin hit a three-point dagger with 0.5 seconds to go in Toronto to give the Knicks a 90-87 victory, in the most highly unlikely and amazing story of this NBA season.

Lin’s Basketball Legend Grows

Jeremy Lin career-high 38pts vs. Lakers

Viral Video! The World’s Largest Rope Swing!

Team Altman Viral Video of the World’s Largest Rope Swing!

Okay, so be honest. Would you take that first step off the edge knowing what was about to happen? Right… we didn’t think so! We have the greatest respect for the daredevils that are able to take the step with no problem, although everyone must share that extreme anxiousness from the anticipation and build up to the jump. The bottom line is we are really glad there are DAREDEVILS out there that can take us on the ride with them, or jump and swing with them via amazing technology that gets better every day. We hope you enjoy viewing this as much as we did… several times! We’ve also included the making of this video for the complete story of the swing experience.

As always enjoy, and share The World’s Largest Rope Swing!

 Behind the Scenes – World’s Largest Rope Swing

This was filmed on…
A Canon 5D Mark II
Canon 7D
Canon 60D
IPhone 4S (for one of the shots)
GoPro HD 1 cameras
Epic Red One camera (for a couple shots)

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