Video Entertainment! The Evolution of Music in 3 Minutes!
Team Altman Awesome Video The Evolution of Music and Statistics in 3 Minutes!
View the evolution of digital distribution packed into a hard-hitting three-minute video. The video’s story begins in the year 1970, and then follows the important ascent of digital sales, the end of vinyl as the main delivery vehicle of music, the appearance of piracy and major music achievements like Michael Jackson’s video for “Billie Jean” and the most prized and expensive guitar ever sold (a Fender Stratocaster for $2.7 million).
In fact, this video, created by public relations firm SimplyZesty, is more an interactive infographic and less music video that really highlights the precarious balancing act between the music industry and its digital challengers. The video does what it is intended well, showing viewers that SimplyZesty has what it takes to make cool videos, but in the end it’s also a nice little trip through how drastically different the music industry has developed over the years.
As always enjoy, and share The Evolution of Music in 3 Minutes!
New Media (R)evolution – How to Measure Success
Naturally, the steps you will take to define just what your success looks like, how to measure it, report the information, and how to use it requires an adequate amount of time and evaluation, but when you’ve defined and accomplished them, you’ll be able to understand and envision your target much more clearly, significantly increasing your probability of hitting it.
Bring concerned Groups Together and Establish How Success will be Measured
Everyone with an interest in the process should meet together to share each of their viewpoints, increase awareness of business goals and responsibilities, discuss how target market niche engagement can bear out and corroborate the goals. By tradition, public relations groups focus on outputs, for example: Releases distributed, total column inches, number of journalists pitched? Luckily, the industry as a whole is quickly progressing in the direction of a more ideal model on which outcomes is the new focus, rather than just outputs.
As recent as 2010 principles have been identified that make it clear the key to the future of the new media industry is accountability for driving toward business objectives. No matter its building your brand, presenting a better customer service or simply attempting to sell more nuts and bolts, you need to define and understand exactly what goals you’re efforts are reaching to achieve, and just as importantly, your efficiencies in their achievement.
Measurement Principles
- Goal setting and measurement are fundamental to any public relations program
- Measuring the effect on outcomes is preferred to measuring outputs
- The effect on business results can and should be measured where possible
- Media measurement requires quantity and quality
- Advertising value equivalents do not measure the value of public relations
- Social media can and should be measured
- Transparency and ease of replication are paramount to sound measurement
One final thought to take away is “Accountability” is the key that determines the high-level of reliability and collaboration needed to measure the achieved outcome, “return on investment” or ROI, and ultimate success.






