Team Altman Business Success Video!

Thinkwell Group designs and delivers amazing themed entertainment experiences across the globe, with highly talented people and the ability to diversify by developing its own IP projects has been inspirational to the success of the business, and at the same time allowed Thinkwell to expand into additional niche markets.

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The main question to Global Entrepreneurs using the Web for eCommerce is how does the current global economic recession affect their commerce opportunities on the Web?

Recession is a relatively ugly word that continues to be referred to with great regularity as many think we are no longer in recession, but still a hair’s width away from slipping back into a “recession,” as many factors seem to be lining up to contribute to a new economic recessive event, worse then the previous. The current economic stagnation appears to be putting a stranglehold on more and more local markets, turning some into ghost towns as their inhabitants continue to abandon them for the hope of better futures.

The real estate industry is one that still has to deal with many serious issues, the value of the dollar is recovering, and unemployment continues without abatement, as the promise of cost and tax increases is looming on the horizon of 2011 and beyond, all contributing strongly to the future “economic uncertainty” that chokes off any hope of the level of recovery needed to spur increased economic activity including consumer demand, spending, and associated job and wealth creation.

On a more relevant and practical level, the question for anyone with an online business is how will the state of the global economy affect them? It is important to keep in mind that the same question exists no matter what the state of the global economy including good, recessive, depressive, or malaise, and with the mixed bag the Web and Social Media Technology always presents, you have to look for and always be aware of the silver linings.

What you have to remember when preparing for with the Web, is that business results tend to happen at a fast pace, unlike brick and mortar businesses that see delays in trends of months sometime, Web trends quickly provide evidence that make themselves apparent, and any drop in demands for products or services is felt in a very short time, sometimes a matter of days.

First, let’s examine the bad affects of economic recessions, which leads to one very predictable action, and that is a sometimes severe downturn in spending, and it’s a widely recognized fact that when people are not confident about the future, they tend to hold on to their money until confidence slowly returns. This of course means the general trend will be fewer dollars spent at many online businesses, a trend that’s even truer if the products and services offered are not valued by consumers as necessities of life.

There is a silver lining to keep in mind however, and one that you must plan for as the recession continues to slow, eCommerce leads to some positive results, one being less competition, since many competitors will disappear as a result greatly reduced marketing efforts to preserve remaining levels of cash flow including eCommerce efforts that they could never fully embrace and understand. On the contrary, focused and prepared Entrepreneurs recognize and capitalize on these opportunities to seize market share through fine-tuned search engine optimization, since when online businesses reduce their optimization efforts, the results are lost rankings with the search engines, and associated lost revenue producing opportunities of sales and advertising, while the prepared Entrepreneurs assume their place in the eCommerce market.

Another long-term silver lining is how changing consumer shopping habits are beginning to increase Web eCommerce traffic even further. Remember the global economy is dynamic, and naturally goes up and down, so try not to get to stressed when downturns happen and take the opportunity to put in place the tasks you need to accomplish and maintain optimal search engine optimization, and keep traffic flowing to your site regardless what state the economy is in, and with time the economy will experience strong growth again, and you will be positioned to enjoy even greater “Webtrepreneurial” success.

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Let me start by making a statement about you and generosity, which is “the more you give, the more you get in return,” and being generous is something that you must develop, an art, and reach the understanding that when you are generous, you are making a difference, and the more you practice your generosity the better you get at it, because you learn how to target being generous where it makes the biggest impact on people or projects that change them for the better, and many times, forever.

When you make a difference in someone’s life or even a group, you actually start to make lasting connections, and more importantly you interact with people that want to be interacted with because it is in human nature, our DNA, and many times the changes you make and the difference in lives will be respected by the people, the difference they actually yearn for.

Now more importantly, as you begin to make a difference, people will naturally start to gravitate towards you, they will want to engage with you and what you are doing, interact with you, and get you even more involved in by now what has become your Art of Generosity, and with time you will experience the exhilaration of getting more in return then you give, and by doing so you will reach a level of understanding achieved by very few.

The recession has taught us that when the economy begins to suffer our natural instincts of survival are activated to take care of ourselves and our families first, and many among us will focus only on what our instincts lead us to do, but a community that is connected and the connected economy doesn’t respect this natural instinct, although the instinct is well understood, and instead, everyone turns to those among us that are generous with who we are, and what we do, looking for the difference, the impact, and the empowerment that changes a life, changes lives, changes a village, and changes the worlds we are connected with.

Many Entrepreneurs share the art of being generous and are able to weave it into the fabric of their business, into what they do and who they are, and they understand completely that they get back much more in return through strong connections and relationships with their customers, employees and community, and the success that comes their way is in many ways a direct result of the Entrepreneur’s understanding of the Art of Generosity.

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Social Media has made information and tools readily available to anyone seeking enlightenment on just about any subject imaginable, and the use and assimilation of the information has been directly associated with greatly increased consumer awareness as people become more comfortable with the Web and knowledgeable about their particular individual interests.

In the past, most businesses either just bought the awareness or attention of the consumer market niche, or used public relations from different media to reach the attention of the consumer, and even bugged the consumers with direct mail, phone contact or some other forms of working the market niche one at a time, and now there is a new way of gaining, and even more importantly, keeping the awareness of the consumers that businesses and organizations have set their sights on in respective market niches.

Most organizations and corporations have developed a culture over the years based on one of these methods that have been viewed as the best tried and true methods of generating much coveted consumer awareness, for example, there are some that primarily create attention through advertising, lots of advertising, others through focusing on public relations, and many through working the market one individual consumer at a time to produce sales.

More times than not, the type of culture is determined by the point of view developed during the career of the Entrepreneur or CEO, and the type they experienced and have developed a strong point of view about, so if an Entrepreneur comes through the marketing and advertising track, then what is considered problems are most likely to end up with more suggested advertising solutions and ideas than others.

You must develop the complete understanding that in today’s world of Social Media and Web Marketing and Networking, that you can quickly earn valuable awareness by simply creating something interesting and valuable to the consumer, then publishing and providing it online for free, for example, a YouTube video, a Blog, a research report, photos and images, a stream on Twitter, an eBook, a Facebook page, and many others that will help you maintain important value in the eyes and minds of your consumer market niche, and since today’s market presents us with a host of connected, interconnected, and overlapping networks and social graphs, the value can be maintained and easily grown with additional valuable information and insights you provide on a regular basis, as the expert you will grow to be recognized as.

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