Technology Talk

Tesla’s Elon Musk: I’ll Put a Man on Mars in 10 Years

Tesla Motors CEO Elon Musk and Footage of Two New Tesla Electric Cars

You want to view this video interview with an Extraordinary Entrepreneur and Tesla Motors CEO Elon Musk as he makes the case for an affordable electric car, the likelihood of another company of his, SpaceX sending a man to Mars, and why he thinks he isn’t exactly like “Iron Man’s” Tony Stark, as many say that he is. View the interview and decide for yourself.

Elon Musk: I’ll Put a Man on Mars in 10 Years


Watch Footage of Two New Tesla Electric Cars



A Powerful Revealing View of the World

Believe it or not, almost 75% of the world’s population has a mobile phone for conversation and Web access. As a result, there is an enormous amount of digital data available that didn’t exist not long ago, that can reveal a lot about human behavior and the things we are interested in.

Currently, a considerable wave of ambitious social-network experiments is underway in the U.S. and Europe to track our movements, probe our relationships and, ultimately, affect the individual choices we all make, and identify basic rules of human interaction. The research possibilities are dazzling to social scientists, and without scratching the surface of the available information they are already tracking movements of inhabitants of different cities to determine trends and patterns of the populations specific to each location.

Amazing God’s-Eye View of the World!


Is Your Every Move Logged by Your Smart Phone?

It has very recently come to light that both Google and Apple are gathering location information of smart phone and iPhone users as part of their neck and neck race to create and build enormously massive databases that have the capability to pinpoint their customer’s locations by way of their cell phones. The competition is fierce between the two technology titans because these databases give them the tools and ability to tap the $2.9 billion market for location-based services (i.e. Locations, Places, Check-in Apps, Mapping, etc.) which is expected to rise to $8.3 billion in 2014, according to the most current market research and projections.

Just this week, Apple has separately come under intense fire from several different fronts after researchers found that iPhones store unencrypted databases containing location information at times extending several months in the past.

To Read More:  Apple, Google Receive Phone Users’ Locations

To Read More:  Hidden file reveals iPhone tracking and recording your movements


The Next Great Entrepreneurs – Predictive Mobile Apps

Predictive Modeling for Luxury Mobile Applications

Mobile marketing success is realized through the development of an effective chronological sequencing of select value-driven functions that are designed to play to the strengths of the mobile medium.  Targeted focus must be allocated to location recognition, extensive knowledge of the consumer, predetermined personalized messaging, a clearly defined deliberation path, specific behavioral rewards, and provision of a path for sharing within a tightly-knit social graph, especially in high-end and luxury market niches.

At its most fundamental, the predictive model for productive influence in mobile marketing must be designed within the following logical structure and outline from the consumer’s point of view:

(1)     Know my location - (GPS Location Recognition)

(2)     Cater to my interests - (Extensive Knowledgebase)

(3)     Engage me through exclusivity – (Personalized Messaging)

(4)     Encourage me to act – (Clearly Defined Deliberation Path)

(5)     Reward me – (Specific Behavioral Rewards)

(6)     Allow me to share – (Provisional Path for Sharing)

One of the most important and distinguishing functions of smartphone devices is location-awarenessKnowledge of the location of an app subscriber through their GPS coordinates allows experienced marketers the opportunity to proactively communicate structured messages that are designed specifically to drive targeted consumers into the boutique.

Encompassing features of exclusivity and integrated time-sensitivity as essential variables in the mobile success formula serves to produce a Marionette Effecta well-orchestrated manipulation of high-end luxury consumer passions, fueled specifically by the desire for that which only a limited few can realize and reach.

Further enabling the strong social influence of very tightly formed networks of like-minded fashion enthusiasts and devotees allows for the achievement of the predictive model for mobile marketing success, by permitting high-end and luxury enthusiasts to share highly-valued branded content within their exclusive social graph via Facebook and Twitter.

The luxury consumer has dreadfully little patience for what  they perceive as clutter or noise.  The value of precision mobile engagement takes on increased importance given the extremely personal nature of the mobile-device.  The predictive model for mobile application marketing provides a structured agenda for successful engagement, but an ever-present and pervasive thought of precisely how to connect in a highly-exclusive manner, is the lifeblood and essence of truly convincing loyalty campaigns.  Exclusivity is the most basic compelling desire of high-end and luxury consumers.

Walt Mossberg’s Annual Spring Guide to Laptops

Someone Always Needs a New Laptop

A lot of businesses have jump on the tablet-device bandwagon and are pouring money and energy into the tablet computers, but they haven’t reached the point to completely replace laptops. Walt Mossberg of the Wall Street Journal gives what he considers his most basic and important factors when looking for a new laptop.

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