The structure of top search engines is similar and consists of three main components, with the first is known as a Crawler or Spider, and it surfs the Web looking for changes such as pages that were recently created and any updates of already indexed pages. Spiders crawl through links on the Web, both inside the individual site and between websites, and if there is no site with a links to yours, the search engine spider will not visit your site unless you suggest the site yourself, which the majority top search engines allow.

The second component of crawler-based search engines is known as an Index, which gets the information gathered by search engine spiders. Think of the Index of crawler-based top search engines as a huge container that selectively concentrates the copies of all the pages found by spiders or crawlers that are identified and treated as relevant and worthy of being posted by top search engines, but even if crawlers or spiders visit your page, it doesn’t mean it will be indexed right away, and it could take for several weeks or months while waiting for you to resort to a “paid submission.”

The third top search engine’s component is Software, which scans the Index and then presents the consecutive list of the most relevant pages gathered on your search query. It is important to understand that every top search engine has its own algorithm, and the tuning of all search engine crawlers and spiders differs. If you decide to ultimately rank high at a top search engine, do not forget that the value will be given not by a person, but by a non-discerning search engine robot, which will not take into consideration and value the sophistication of the site design.

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When we look at the world of the top search engines, it can be divided into Crawler-based, Human-powered, Hybrid, and Pay-per-performance search engines. Crawler-based or “traditional” utilize special software, and surf the Web to supplement their database. Search engine spiders scan parameters which are not visible to the human eye, and they don’t differentiate the amenities of design, but see only the code for images, which throws obstacles between it and your content. The most important data for search engine robots is the relevancy of your printed text, the frequency of your keywords and phrases in the contents of the page, especially at the beginning and the end of it, which should be emphasized. The top search engines of “traditional” kind are Google, Teoma, AllTheWeb, Alta Vista, and Hotbot.

Directories, which are also known as human-powered or edited search engines, do not look for websites to index them, but they rather prefer you take the action to suggest your site, and most of them have “Add URL” pages where you fill out the required information such as the website title, description, keywords, and email. You simply select the proper category for the website and then, in accordance of turn, it will be examined by human editors, leaving the decision of this editor only to accept or not to accept the site. So it is that human-powered search engines do not have their own algorithms to rank websites, they rank according to alphabetic sequence or Google Page Rank, and Directories are often used by top search engines as a source of new pages to scan for indexation, and finally, among the largest top search engines of human-edited nature there are Yahoo!, DMOZ, and Looksmart.

Hybrid Search engines utilize both types of listing, for example, MSN presents human-edited listings from Looksmart and crawler-based listings from its own Web crawler. Currently, some top search engines also resort to opposite listings such as Google and Yahoo, but it only takes a small part of the whole process, and they are still leading their classes. Also, there are meta-search engines, which work to combine the results from the number of other top search engines at the same time and present the results, and among this kind of search engines is MetaCrawler and Dogpile, for example, MetaCrawler compiles the results of seven search engines including AltaVista and Lycos.

In Pay-per-performance search engines, you pay for your site to be listed, re-spidered, and top-ranked according to keywords you both choose and bid on. It is important to note that there is not a big amount of sites focused only on paid inclusions, with the most prominent being Overture, and in addition you can find some additional paid services provided by other top search engines, but don’t feel obligated to use them.

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