Team Altman Business Success Video!

Thinkwell Group designs and delivers amazing themed entertainment experiences across the globe, with highly talented people and the ability to diversify by developing its own IP projects has been inspirational to the success of the business, and at the same time allowed Thinkwell to expand into additional niche markets.

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There are a couple of things you need to consider when prioritizing keywords, the competitive advantage and profitability of the products/services associated with the keywords. In addition, prior to entering the vetting process, a Keyword Opportunity List should be generated.

The initial phase of creating the initial Keyword Opportunity List simply involves brainstorming as many keyword ideas as possible including listing root brands and product/service names (e.g. lawyer), brainstorming variations of product and brand related keywords, talking to clients to determine what terms they use in search, studying competitors’ sites, adding geographic variations (e.g. Miami lawyers, Dade county lawyers), adding descriptive variations (e.g. personal injury lawyers, slip and fall lawyers), taking all the variations and entering them into the Google AdWords Keyword Tool, which will suggest numerous other variations.

In the keyword list you prepare there could very easily be a hundred terms that you like and think should appear in the search engines. However, consider that obtaining a good rank sometimes takes an investment, and there might be a number of these terms that may not bring sufficient traffic to justify the investment you plan, and to take it further, even for the terms which you are willing to invest in, you should definitely prioritize and understand that it is virtually impossible for you to work on all simultaneously unless you have huge resources at your disposal.

Finally, it is important to understand the importance of keyword research, so don’t fear the investment of time in this component of your Search Engine Optimization puzzle, and if your strategy foundation isn’t based on solid findings and insights you develop, all your efforts could turn out to be a waste. Even worse, your competitors will be laughing all the way to their bank.

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Team Altman Awesome Music Video!

The talent, creativity, timing and editing that went into making this music video masterpiece is something that we really enjoyed at first viewing, and think everyone that views will enjoy and appreciate the skills that went into the creating the final result that spotlights one of Ludwig Von Beethoven’s classic works, Fur Elise.

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It is not only important to know that keywords are important to your business, but it is also important to understand what aspects of keywords actually make them important to your business.

There are different variables or characteristics that keywords have to help the determination of whether or not the keywords are worth consideration as part of your Search Engine Optimization strategy, and only if keywords pass the primary selection tests can they be subjected to the prioritization variable tests. Considerations for primary keyword selection are:

• Keyword terms/phrases should have adequate search volumes

• Keyword terms that are chosen should be relevant

• Identified relative competition should be evaluated

If a keyword search term’s volume fails to meet sufficient levels, then it is simply removed from the list, and likewise, if it does not satisfy the relevancy criterion, it should also not be considered.

Finally, you must understand that primary keywords are simply the main keywords from which all variations on the keywords should derive, and your primary keywords should be focused on your particular industry and yet, not be too specific, while at the same time, the primary keywords should always be open ended enough so that secondary keyword phrases can be derived from them, and still include the primary keywords within the phrases.

Once identified, you want to make sure the primary keywords appear four or five times in your article in addition to the first paragraph of your article. The more you use primary keywords within limits, the better ranking the article will receive, but be careful, if you are submitting your article to an article directory, be sure to check their guidelines for their keyword use ratio.

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