Business Blogs and Content Marketing – Information Experts
Published June 10, 2010 | 
I recently visited with a couple of insightful Entrepreneurs from different areas of the U.S. that contacted me, as they were really starting to understand the vision of what the Social Media (R)evolution is all about, and one of the questions they both asked was about ‘blogging and its future,’ and to tell you the truth, I chuckled a little at the question because blogging, or 
Content Marketing, is not a quick fix, but it’s something you will never quit doing, because honestly, blogging should be to a business what milk is to a baby or breathing is to man, performed naturally almost without thought, but without it the business’ future survival and success becomes jeopardized.
The serious misunderstanding that many businesses share is that Content Marketing is not static, since search engines, as well as consumers, simply appreciate web sites that are constantly evolving and being updated regularly, and with this strong attention, they’ll keep coming back, and in addition, the scope and influence of the site itself will continue to grow and grow, with every new bit of valuable content that you add.
This is why your business, for as long as you own and operate it, should at a minimum add or upload 1-3 fresh articles to the business’ blog every week, with no exceptions.
You must completely understand that at this point, adding articles isn’t a question of ‘if,’ because it’s become a significant part of our Social Media Culture, and in addition, Content Marketing includes adding more and more video and relevant pages to the website itself, on a very consistent and ongoing basis, I can’t emphasize enough to you that it’s not all about just more information, 
but more GREAT information, and therefore, such is the goal, and once an Entrepreneur realizes and embraces this critical paradigm for their business, they will see everything start to change.
So finally, that is the challenge we share as Entrepreneurs and business owners, to become known as “the information experts,” embrace information, and visualize yourself, and your business, as a powerful Content Marketing machine, and as you strive to accomplish this, do so with complete confidence and certainty, that all the energy and effort you invest will be returned to you and your business many times over, as such has been the case with thousands of other forward-thinking persons that have visualized beyond the market-horizon, and who have made the decision to see business and marketing in the whole new light of the Social Media (R)evolution.
Business Blogs and Content Marketing – The Future Now!
Published June 8, 2010 | Just in case you have been living somewhere in isolation and missed it, global marketing strategies have been going through some crazy evolution for small businesses and Entrepreneurs throughout the world, as times are changing, marketing has evolved, and you can rest assured that what was true 
yesterday no longer applies today, and tomorrow, this is why I can make the following true statement with complete confidence and certainty, since it’s already started, “Within the next 5 to 10 years, Blogs will be the foundation of any successful business and individual brand.”
That’s right, what was originally looked on by many in the market, as just a bunch of online noise and market clutter that would never find its voice, has revolutionized commerce, economies, and information sharing as we know it.
The world as we have known it has changed forever, for proof, think back and remember that just twenty years ago, what generally defined ‘having a business’ was the ownership of some type of ‘brick and mortar’ storefront or professional office, compare that to today, in 2010 and beyond, what defines the image of that very same business is its website, and the increased value added to the business by its comprehensive Web presence.
Also, not to long ago, it was common that company websites were few and far between, and seen as part of the world that belonged to Programming and Technology Geeks, but now, in an incredibly short span of less than ten years, businesses are expected to have websites as part of their Strategic Social Media and Web Marketing Plan, and even the mere mention of such an idea would have been viewed as completely preposterous by most of us less than a decade ago, during that same period of time, the Social Media (R)evolution has come in with such a furry that a website has become the expected core representation of any business and its brand.
So the obvious questions that always come to mind is “What’s the next phase of the Social Media (R)evolution,” and “What’s next that consumers in the global market will expect and demand?”
Over the next few years, as consumers continue to embrace Web technology even further, and as they become more and more adept at judging a business by its website, they will soon look for a company’s, or an individual’s, blog, yes, that’s right, just as a website is expected and searched for by today’s Web savvy consumer, a business’ blog will be expected by the consumer of tomorrow, and I don’t mean months or years from now, I do mean literally, tomorrow.
Although I know that many of you are in agreement with me right now, there are sadly still some that feel like blogging, and even websites hold little importance and consequence when it comes down to the successes and failures of a business.