The first thing I need to point out and emphasize, is that there are no required formats for a business plan and with good reason, but there is however, a fairly common structure that most business plans use as a skeletal framework. 
In order to provide a context and to the scope of your business plan, you should identify the time period for which the plan will focus, be it a one year, two years, three or more, this time constraint is necessary in order to provide a window of context for your thinking and decision-making.
First of all, think of a business plan as a story, a story that explains how a business works, and when a business plan doesn’t work, it’s typically because it fails either the narrative test or the numbers test, two questions which simply ask “Does the story makes sense?”, and “Does the story add up?” A business plan is therefore usually broken down into these two test sections, first, a written section typically called the plan narrative, and second, the numbers section, typically referred to as the financial projections or feasibility, and even though separate, 
the two sections must be completely entwined, which is where the business plan problems surface by the two sections failing to relate and tie information together.
The narrative of a business plan is usually broken down into three major sections including first the business description section, second the market strategy section, and third the management and operations section. The business description section simply describes attributes about the business itself and should include company mission/the purpose, company vision/dream with the deadline, and the section should also include current business status and description of future plans. Along with the business description, information about the industry should be included indicating the chief characteristics and trends, and finally the product and service description section along with proprietary features and future development plans.
The market strategy section documents all of the activities surrounding the most important function of your business, the marketing, which addresses the questions of what you sell and how you sell it, and should include a market analysis with target market and market trends along with the growth potential, competitive analysis with competitor profiles, market niche and market share, and a comparison of strengths and weaknesses. Market strategy also includes cost, differentiation, focus, pricing strategy, distribution strategy, service and warranty policies, and promotional strategies including social media strategy, advertising, public relations, personal selling, and sales promotions.
The management and operations section of your plan is critical, and many times closely focused upon by potential investors and lenders, because it describes who will manage the business and how they will do so, including the description of how you produce the products you sell, or the services that you deliver, and of cour
se, basic details of how the day-to-day operations of the business are conducted. The management and operations section of your plan should also include the management team listing including education, background and responsibilities, and the ownership structure of the business, whether sole proprietor, partnership, S corporation, LLC, etc., and a strategic partner and supplier discussion along with human capital and personnel needs discussion, and finally insurance and risk management discussion and facilities overview.
