Business technology is a part of business which the level of importance is often overlooked by entrepreneurs until faced with catastrophic loss of business data or equipment. With many segments of the national economy causing concern to the rest of the marketplace, it makes it even more critical to make sure your business technology is operating at maximum efficiency, resulting in reduced costs and positive impact on the bottom line.
Every entrepreneur should make it a point to stay in touch with the most efficient use of current technology strategies, and how they can be applied to their particular business model.
One of the first questions to ask is “Do you really need that specific technology?” Or more important, “What kinds of technology do you need?” The answers are not always easily determined until an understanding of the many technologies is developed
An understanding of the following areas of business technology is critical to business owners achieving their desired levels of entrepreneurial success.
Protect Your Business and Your Data
- Password protection
- Wireless video surveillance cameras
- Power conditioners, uninterrupted power supplies, and surge protectors (avoid catastrophic loss of data)
- Back up business information every day and frequently test data restoration
Data Storage
- Increase memory capacity
- Online document storage
- Mobile memory (flash drives, external drives, etc.)
Improved Communications
- Automate customer communications (Customer Relationship Management technology)
- Reduce phone bills with VoIp (Voice over Internet Protocol)
- Choose the right email service provider
Tech Consultants and Service Providers (Due Diligence is Critical)
- E-Mail service provider
- Web host
- Website development
- IT Consultants
Website Improvement
- Use of Autoresponders
- Easy navigation
- Use Web Analytics
IT Security
- Use a firewall
- Anti-Virus Protection
- Perform regular security audits
- Establish and enforce security policies
PC Maintenance
- Install the right software
- Update your Operating System
- Dump what you don’t need
- Clean and Defragment your hard drive
- Keep PC Clean (Dust)
- Security is important
- Back up Data
Accepting Online Payments
- Choose a shopping cart program
- Know Credit Card Industry terms (Discount rate, Transaction Fee, Equipment, Monthly Minimum Fees, Reserve Fee, Chargeback Fee, etc.)
- Security and Fraud Prevention
- How to accept Credit Cards
On the Road
- Take advantage of Hotspots
- Travel light with a PDA or Smartphone
- Choose a Laptop
Email Safety and Security
- Watch what you write
- Educate your employees
- Don’t get hooked (Avoid Phishing)
- Fight Spam
- Anti-Virus solutions and updates
Shop Smart for Technology
- Make sure you need the new technology you purchase
- Develop a system to regularly discuss technology requirements
- Renegotiate existing technology contracts for services and consulting
- Study warranty details before acceptance
- Buy online with care
- Know what you want
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