Biz Success! SunPower – Changing the Way the World is Powered!
Team Altman Business Success Video! SunPower!
One man had a dream to develop the solar power used for satellites in Space as an affordable alternative to fossil fuels, here on Earth. Dick Swanson faced huge skepticism from the industry, but 40 years on runs a thriving, billion dollar company, SunPower – Changing the Way the World is Powered!
As always enjoy, and share the SunPower Success!
Understand Entrepreneurial Success and Sacrifice
Do you view your business as a winning business, and are you willing to let your business sacrifice losing customers in order to win customers?
There is an obvious trait that successful businesses all have in common, “a divisive point of view,” as opposed to failing unsuccessful businesses with a boring and bland personality with “no point of view” that might
alienate a customer, a common trait that sparks no passion from anyone including both customers and employees.
Let’s take a close look at Costco and Sam’s Club for example, which both win customers by losing customers, in a model that eliminates customers that are not willing to pay the annual membership fee to shop, and it’s business model that includes bundled merchandise, limited choices, and low prices, which strengthens the loyalty of customers that want the lower prices, and loses the customers that want more choices.
Other businesses have found success through the combination of provocative advertising and political stances on issues that often offend some consumers, while targeting a smaller market niche of select consumers who connect with the unique brand personality the businesses have developed and promote.
It is unfortunate that many Entrepreneurs have been conditioned that the customer is always right and they will do whatever it takes to “not lose” a customer, and always agree with the often nonsensical whims of customers,
which brings us to the important point to be aware of and always remember, is that many successful businesses are willing to sacrifice and lose customers, in order to win even more loyal customers that value the business a lot more.
Many successful Entrepreneurs completely understand from experience that to “gain” and build their businesses strong customer base that is loyal to the “brand,” they must be willing to lose certain customers, especially the ones that ultimately prove they are not part of the business’ target market niche.




