Great Google 2010 Recap! Zeitgeist 2010: Year in Review!
Published December 29, 2010 | 
Team Altman Awesome Google 2010 Year in Review Video!
It is always extremely interesting to view year-end recaps through the eyes of different perceptions and platforms. Viewing this video through the eyes of the Google search engine is a great way to review 2010 and the many events that might shape history and launch trends into the future. So relax and re-live top events and moments from 2010 from around the globe through search, images, and video!
As always enjoy, and share Zeitgeist 2010: Year in Review!
Content Optimization
Published September 30, 2010 | 
There are different aspects of the optimization process that with time gain and lose importance, and content optimization is no exception to this. Through the many changes that take place each year to algorithms, the weight given or scored to the content on your pages naturally rises and falls. Currently incoming links you have been able to establish appear to supply greater advantage than well-written and well-optimized content. So you might wonder why do we take time to focus on the content optimization?
Keep in mind the goal for anyone is to build and optimize a website that will rank well on the major search engines, and more difficult and far more important, be able to hold those rankings through sometimes frequent changes in the respective search engine algorithms. 
While currently developing a bunch of incoming links from high Page Rank sites will position your on Google rankings, you must also give careful consideration to what will happen to your rankings when any weight given to incoming links drops, in addition to how your website might fare on many search engines other than Google that actually don’t place the similar importance on incoming links.
Web page content should ideally only be organized from the perspective of human visitors, but as you know technology has made it possible for people with visual disabilities and machine to browse the Web and extract information they are looking for. Therefore, a well-designed Web page should take every potential visitor into consideration, as content organization is sometimes confused with content preparation, but understand that presentation is achieved quite independently of organization and optimization.
In the more general or broader, content is optimized when it can convey its most important points first, and then leads the visitor through a process of discovery that is both illuminating and very compelling. 
Machines might abandon a page simply because it contains formatting errors that impede their ability to extract information, but people will also leave pages because they realize the content is not what they are looking for, or perhaps because they become bored with the content even if it is what they were looking for.
Finally, keep in mind the bottom line is well-optimized information can either be broken or just plain boring, and it still remains a well-optimized page.
Make and Receive Calls in Gmail
Published September 13, 2010 | 
Starting last month on August 25th you can use Gmail to receive or place Google Voice calls, and as of August 26th everyone in the U.S. If you don’t see the feature yet, try logging out of Gmail and signing back in.
If you are unfamiliar with it, Google Voice allows you the ability to manage all your phone communications and more importantly, seamlessly make and receive calls on any of your existing phones. But if you don’t have your phone with you or if you’re in a place with poor cell phone reception, or you’re travelling internationally and don’t want to incur expensive roaming charges, wouldn’t it be awesome if you could use your computer to make or receive calls?
Want to learn more about the specific program functionality and details? Google Voice Blog: Making and Receiving Calls in Gmail
Search Engine Optimization is Important to You
Published August 26, 2010 | 
Have you ever been tired from everyone constantly talking about how the Internet is revolutionizing the way companies do business, and so you didn’t miss out on the revolution you spent money a great looking website, and integrated it with your other systems so customers could order product direct from you off the website. Finally, when it was all said and done you sat back expecting the cash to roll in and you waited, and waited for activity to go crazy.
I can probably guess with some success that things didn’t turn out exactly the way you had anticipated, since nothing ever really is that simple. You, like everyone else felt the need to make a mad rush to get something onto the Web, and many businesses forgot or overlooked one very simple question: How will customers or anyone actually find our website?
Believe it or not, you literally share the Web with millions of other websites, and the question becomes a very important one to consider. 
You probably already understand there are four basic ways Web customers can find your site:
- Learning about it from more traditional type media including television, print, radio advertising, printed brochures and business cards, as well as others
- Links from other websites
- Recommendation or referral by someone
- They found you using one of dozens of Search Engines including Google, Yahoo!, MSN and many, many others
You need to understand you only have any kind of major control of the first method, but it seems to be costing more and more to get the same results traditional advertising enjoyed fifteen or twenty years ago. The purchase of links from other websites similar to and including the Yellow Pages is also available, but for small businesses and entrepreneurs that don’t have the same kind of budget enjoyed by large multi-national corporations, the fourth method is the only real cost effective manner of attracting any new visitors to your website.
You should know that in order to make Search Engines a viable method of customers finding your site, it must really appear in the top ten results of the search, or at least on the second page, as the reason is that 90 percent of Web surfers do not ever go past the first 30 listed search results, many don’t go past the first page of results, while even more will not proceed past any further that the top 10 results, so that needs to be the focus of any Search Engine Optimization and link building campaign.
Video! Google vs. Facebook Battling over Location!
Published August 25, 2010 | Team Altman Awesome Google vs. Facebook Video!
Google vs. Facebook on Location is heating up between Google and Facebook over their ‘Places’ location services, aimed at luring local business advertising dollars to their respective services, as the race begins to really heat up over the local advertising dollars from businesses that want to get the most return for their marketing budgets. The real battle will be waged and escalate over the real-time mobile advertising market as more and more people turn to smart phones that apps can be written to specifically target niche markets within the mobile community which continues to grow exponentially, and of course the ultimately winner in the competition will be the consumer market. Remember, competition is GOOD!
As always enjoy, and share the Google vs. Facebook on Location!