Business Solutions

It is not only important to know that keywords are important to your business, but it is also important to understand what aspects of keywords actually make them important to your business.

There are different variables or characteristics that keywords have to help the determination of whether or not the keywords are worth consideration as part of your Search Engine Optimization strategy, and only if keywords pass the primary selection tests can they be subjected to the prioritization variable tests. Considerations for primary keyword selection are:

• Keyword terms/phrases should have adequate search volumes

• Keyword terms that are chosen should be relevant

• Identified relative competition should be evaluated

If a keyword search term’s volume fails to meet sufficient levels, then it is simply removed from the list, and likewise, if it does not satisfy the relevancy criterion, it should also not be considered.

Finally, you must understand that primary keywords are simply the main keywords from which all variations on the keywords should derive, and your primary keywords should be focused on your particular industry and yet, not be too specific, while at the same time, the primary keywords should always be open ended enough so that secondary keyword phrases can be derived from them, and still include the primary keywords within the phrases.

Once identified, you want to make sure the primary keywords appear four or five times in your article in addition to the first paragraph of your article. The more you use primary keywords within limits, the better ranking the article will receive, but be careful, if you are submitting your article to an article directory, be sure to check their guidelines for their keyword use ratio.