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	<title>Business Solutions &#187; marketplace</title>
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		<title>Getting Into the Mind, the Power of Being First!</title>
		<link>http://teamaltman.com/2009/09/getting-into-the-mind-the-power-of-being-first/</link>
		<comments>http://teamaltman.com/2009/09/getting-into-the-mind-the-power-of-being-first/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 11:35:54 +0000</pubDate>
		<dc:creator>Russ Altman</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[mind first]]></category>
		<category><![CDATA[mind position]]></category>
		<category><![CDATA[power of first]]></category>
		<category><![CDATA[product position]]></category>

		<guid isPermaLink="false">http://teamaltman.com/?p=4310</guid>
		<description><![CDATA[The easiest way of getting into the mind is to be first, and for proofs of this concept just ask yourself who was the first person to fly solo across the North Atlantic and the answer is Charles Lindbergh. Now ask yourself who was second, and in most cases it’s not so easy to answer, [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>The Global Entrepreneur Nation</title>
		<link>http://teamaltman.com/2009/06/the-global-entrepreneur-nation/</link>
		<comments>http://teamaltman.com/2009/06/the-global-entrepreneur-nation/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 11:12:28 +0000</pubDate>
		<dc:creator>Russ Altman</dc:creator>
				<category><![CDATA[Business Blast]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneur nation]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[global entrepreneur nation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovator]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketplace]]></category>

		<guid isPermaLink="false">http://teamaltman.com/?p=1952</guid>
		<description><![CDATA[“Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.”&#8211; Ronald Reagan The voice of entrepreneurs in the Global economy is a quiet voice that will save the US and Global economy, and although their collective voice is several million, entrepreneurs are quietly working hard every day to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Craft External Strategy</title>
		<link>http://teamaltman.com/2009/05/how-to-craft-external-strategy/</link>
		<comments>http://teamaltman.com/2009/05/how-to-craft-external-strategy/#comments</comments>
		<pubDate>Tue, 26 May 2009 11:20:08 +0000</pubDate>
		<dc:creator>Russ Altman</dc:creator>
				<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[external strategy]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://teamaltman.com/?p=1346</guid>
		<description><![CDATA[External strategy is about your approach to communications and it is built from the outside in, from the customer backwards, and positioning theory provides the body of knowledge for crafting this type of strategy and its focus is purely strategic as opposed to the creative the orientation of internal strategy. Positioning is used as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Estimating Market Size</title>
		<link>http://teamaltman.com/2009/05/estimating-market-size/</link>
		<comments>http://teamaltman.com/2009/05/estimating-market-size/#comments</comments>
		<pubDate>Sun, 03 May 2009 12:43:28 +0000</pubDate>
		<dc:creator>Russ Altman</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[census bureau]]></category>
		<category><![CDATA[economic census]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market segment]]></category>
		<category><![CDATA[marketplace]]></category>

		<guid isPermaLink="false">http://teamaltman.com/?p=875</guid>
		<description><![CDATA[When launching a business into the marketplace is not a good idea to assume that just because you show up the market gets bigger, since most of your business will come at the expense or loss of market share from the competition, or from their slice of the pie, and the real question is, of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Positioning of a Follower</title>
		<link>http://teamaltman.com/2009/04/the-positioning-of-a-follower/</link>
		<comments>http://teamaltman.com/2009/04/the-positioning-of-a-follower/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 12:40:17 +0000</pubDate>
		<dc:creator>Russ Altman</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[follower]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[positioning strategy]]></category>
		<category><![CDATA[unique position]]></category>

		<guid isPermaLink="false">http://teamaltman.com/?p=650</guid>
		<description><![CDATA[In the past, advertising was prepared in isolation, or in other words you studied the product and its features, and then you prepared advertising which communicated to your customers the benefits of those features. In the positioning Era the rules are reversed, so to establish a position, you must often not only name competitive names [...]]]></description>
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		<slash:comments>1</slash:comments>
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