Entrepreneurship – Goal Attainable
Published March 26, 2012 | 
If you want to catch excellence, then pursue perfection.
Attainable is extremely important when you identify and prioritize goals that are most important to you, and you begin the process of determining ways that you can make them come true by achievement. The process of achievement that you develop should include the right blend of abilities, skills, attitudes, and the financial capacity to increase the likelihood of successfully reaching them. A significant phenomenon occurs as part of the dynamic process, as you begin to consider previously overlooked opportunities more clearly and bring yourself closer to the achievement of your goals and beyond.
Understand too that goals you set which are too far out of your reach, you and your team probably won’t fully commit to doing. Although you most likely start with the very best of intentions, the simple knowledge that the goal is too much for you means, your own subconscious will remind you repeatedly of this fact, and will serve to stop you from even giving it your best effort.
The essence of a goal should stretch your efforts slightly, so not only you feel you can do it, but it will need a genuine commitment from you. For instance, if you aim to squeeze two weeks of work one week, you and your team all know that isn’t achievable. But setting a goal to do a week’s work in three days, and when you’ve achieved that, aiming to do the 
remaining work in three more days, will keep it achievable for you, and your subconscious will be on board with the achievable commitment.
There is something that I’ve witnessed people having a lot of trouble with, an element that if you don’t define it, you will run into a proverbial wall.
For example, I think we can all agree that one thousand dollars is perhaps more attainable than one million dollars. But, there’s one incredibly essential component or element that’s still missing in the goal setting success recipe, and that’s the how. How are you going to make this money? What’s the process?
Just stop for a second and think. I mean, do we just say to ourselves, “I want ten-thousand dollars now!” and then just sit there waiting while we stare at the wall in front of us? I don’t think so, sitting and waiting’s not going to ever work, never, no way, no how. So goals are great, but you actually have got to get up and do something to achieve them.
So when you’re setting goals remember to define the processes as well.
A better goal would be, “I want ten-thousand dollars from my Web design business.” Since it assigns another specific, which is always a good thing, because it lets you know where to concentrate and focus your effort resources.
Believe me when I say, “This is a real time-saver.” It’ll keep you active at exactly where you need to be active, and unnecessary distractions will be eliminated.
Remember this isn’t rocket-science, and we’re not creating poetry. It’s a very feasible, attainable and specific goal that will serve to keep you away from the indecisive and completely open-ended “I just want my business to make a million dollars and be happy” sort of goals.
Much more importantly, the essential “feeling of success” which reaching for and achieving more attainable goals brings, helps you to remain motivated and build momentum towards even greater success.
Find and Target Related Keywords
Published September 15, 2010 | Let me start by saying variation is good, but where do we begin? Starting with traditional keyword research tools should help you, but many have found as it turns out that the search results themselves are a fertile ground. 
I’m sure you have noticed when you begin to type a keyword into a Google search box on the Google homepage that Google’s new real-time search feature tries to auto-complete your search query.
Aggregate search volume is used to power this, which tells you a couple of things about the keywords they are recommending including those are keywords other people searched for in the past, and those are the keywords Google is recommending new searchers to search for, helping to drive traffic to them.
When you closely examine the top ranked listings in the search results, many of those websites will also include related keyword modifiers in their page titles. As you click through to some of the better pages, you should also notice the related keywords and concepts they are targeting in their page copy. 
You should understand that almost all major search engines offer a related searches feature on their search results pages, and examine those for possible additional keyword ideas.
Now that we have looked at the process driven off aggregate user data, one of the most important lessons to learn in SEO is that no data source will ever be as useful as your own web analytics.
Do not forget to make sure you are tracking traffic and conversion data from day one, and make it part of your routine processes, because through your analytics data, you will uncover many ranking ‘accidents’ or alternate keyword ideas it might not have occurred to you to target. 
If you notice that you are doing particularly well in a certain area, you should contemplate making more pages targeting related variations of those keywords.
It is critical to understand that since conversion and user experiences are very important, do not fail to make sure your content is easy to read. You should also use generous formatting to break up the content with short paragraphs, bulleted or numbered lists wherever they are appropriate, relevant headers and sub-headers throughout in order to make scanning easier and conversion-focused links within the content area of the page.
Keyword Prioritization
Published September 2, 2010 | 
There are a couple of things you need to consider when prioritizing keywords, the competitive advantage and profitability of the products/services associated with the keywords. In addition, prior to entering the vetting process, a Keyword Opportunity List should be generated.
The initial phase of creating the initial Keyword Opportunity List simply involves brainstorming as many keyword ideas as possible including listing root brands and product/service names (e.g. lawyer), brainstorming variations of product and brand related keywords, talking to clients to determine what terms they use in search, studying competitors’ sites, adding geographic variations (e.g. Miami lawyers, Dade county lawyers), adding descriptive variations (e.g. personal injury lawyers, slip and fall lawyers), taking all the variations and entering them into the Google AdWords Keyword Tool, which will suggest numerous other variations.
In the keyword list you prepare there could very easily be a hundred terms that you like and think should appear in the search engines. 
However, consider that obtaining a good rank sometimes takes an investment, and there might be a number of these terms that may not bring sufficient traffic to justify the investment you plan, and to take it further, even for the terms which you are willing to invest in, you should definitely prioritize and understand that it is virtually impossible for you to work on all simultaneously unless you have huge resources at your disposal.
Finally, it is important to understand the importance of keyword research, so don’t fear the investment of time in this component of your Search Engine Optimization puzzle, and if your strategy foundation isn’t based on solid findings and insights you develop, all your efforts could turn out to be a waste. Even worse, your competitors will be laughing all the way to their bank.