Tools for Link Building
Published September 22, 2010 | 
Links to other websites increase the possibility of others learning about your website through higher page rankings, and this is made possible by web spiders, crawlers and bots indexing website content. Correctly placed links increase the chances of them selecting your site as a top choice. Following are some tools available to help you accomplish link building:
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com/mysites
Yahoo! provides a free tool that lists up to 1,000 of the links to any site. 
You need to enter your domain name or a specific page, select the ‘Inlinks’ button, and change the settings to ‘Show links: except from this domain.’ Also select ‘to: entire site’ if you’d like to see links to the whole site rather than just a single page.
Understand that these links are not in any certain order, and the list includes links that do not pass any value as well as those that do.
Open Site Explorer – http://www.opensiteexplorer.org/
This tool gives you information about the top 1,000 links to a website, and these can be filtered to be exclusive of links that do not pass value. Additional information specific to each link includes the anchor text and the authority of each linking page.
The Open Site Explorer tool also includes reports that feature the most popular pages on the site, along with the most common anchor text used to link to a page or website and other pertinent information about the strength of the page.
It is important for you to keep in mind that there are some links that are only good for traffic, there are some only good for Search Engine Optimization, and there are some that are good for both. It almost goes without saying that links that give you both traffic and a rankings boost in the search engines are obviously great, but it is very important for you to realize that just because a link gets good traffic, it doesn’t mean that it is good for SEO.
Understanding Head Terms in SEO
Published September 21, 2010 | So we begin by taking a look at the benefits of head terms? 
To begin with, these more wide-ranging terms allow us to a couple of things including expanding our reach and aiming for a higher volume of people. It’s impossible to think of every way possible for someone to search for a specific topic, so understand by setting a head term in broad match helps us to get in front of an audience that we would have never found and targeted with long-tail keywords.
Another important benefit from using head terms is the detection of the search queries that were corresponding to the broad head tail. After waiting for a couple of days or weeks, we can obtain a search query report and ascertain a respectably strong list of search queries, that e can then mine for valuable keywords for possible use in ad groups.
That said we need to make sure that we use the head tail correctly, since we only want the head to draw search queries that cannot be matched to long-tail keyword phrases. In other words, we don’t want the head to take any traffic from the long tail.
Ranking for highly viable head terms characteristically calls for a more assorted source of links pointing to the correct page that targets the term, and the links will need to use the matching keyword as the anchor text as often as possible.
Understand pages that target less viable mid-to-long tail terms don’t naturally call for as many external links.
As an alternative, sites can rank for these terms by increasing authority through strong, trusted links, quite often to the very front page of the site. Reliable information structural design and good on-page keyword targeting will then present the relevancy signals required to rank for these terms.
Most link building tactics can be used moreover to target specific head terms or simply to build the authority of the site, depending on your particular needs.
It’s frequently helpful to know about the links your si
te may currently have, as this information can facilitate your decisions concerning if you should set sights on more links that will build site authority or to concentrate on deep links with precise anchor text.
Researching your competitors’ links can also be important, mainly in the identification of link opportunities or niches that could also be valuable to your link building campaign.
Understand Relationships Between Top Search Engines
Published March 19, 2010 | In the fierce competition between the top search engines, a lot of different methods are used to help the search engines achieve their planned market share goals, and while some top search engines are fed by other search engines, others just simply absorb other search engines. 
For example, Yahoo! owns AllTheWeb, Overture, and AltaVista, while it also owns and uses Inktomi’s technology and database for its partnering engines. Ask owns and uses crawlers and results of the Teoma engine, and DMOZ is owned by Netscape, while Lycos owns HotBot and Tripod, and these possible combinations and correlations allow some of top search engines to effectively compete for a share of the market and other search engines to fight to continue their operations.
Every top search engine, no matter what kind it is, is designed to provide people the most relevant information they search for, and you should arm yourself with the most current and important information to build the knowledge-base you need to climb to the most relevant and highly-ranked places of top search engines.
The Most Enjoyed Top Search Engines
Published March 14, 2010 | 
The top search engines are designed and in a constant state of improvement to do their best to provide the most relevant information, and we find it’s really interesting to find out which of them are ranked at the most popular. Statistics from one of the investigations of 2006 shows the following usage of top search Engines in the US:
- Google—42.7%.
- Yahoo!—28%.
- MSN—13.2%.
- AOL—7.6%.
- Ask—5.9%.
Other search engines in 2006 together possess 2.6% of all searching requests. This rate of top search engines in the US doesn’t correlate to activities of other countries’ or the world’s searches at all, but it could have something in common with them.
The search engine landscape continues to change and evolve, especially with the arrival of new players like Microsoft’s Bing, as evidenced by the latest statistics for 2010.
| 2010 | Yahoo! | Bing | Ask | Total | |
| 2010 02 | 71.35% | 14.60% | 9.56% | 2.55% | 98.06% |
| 2010 01 | 71.61% | 14.76% | 9.13% | 2.66% | 98.16% |
What is the Structure of Crawler-based Top Search Engines?
Published March 11, 2010 | The structure of top search engines is similar and consists of three main components, with the first is known as a Crawler or Spider, and it surfs the Web looking for changes such as pages that were recently created and any updates of already indexed pages. Spiders crawl through links on the Web, both inside the individual site and between websites, and if there is no site with a links to yours, the search engine spider will not visit your site unless you suggest the site yourself, which the majority top search engines allow.
The second component of crawler-based search engines is known as an Index, which gets the information gathered by search engine spiders. 
Think of the Index of crawler-based top search engines as a huge container that selectively concentrates the copies of all the pages found by spiders or crawlers that are identified and treated as relevant and worthy of being posted by top search engines, but even if crawlers or spiders visit your page, it doesn’t mean it will be indexed right away, and it could take for several weeks or months while waiting for you to resort to a “paid submission.”
The third top search engine’s component is Software, which scans the Index and then presents the consecutive list of the most relevant pages gathered on your search query. It is important to understand that every top search engine has its own algorithm, and the tuning of all search engine crawlers and spiders differs. If you decide to ultimately rank high at a top search engine, do not forget that the value will be given not by a person, but by a non-discerning search engine robot, which will not take into consideration and value the sophistication of the site design.