Social Media has made information and tools readily available to anyone seeking enlightenment on just about any subject imaginable, and the use and assimilation of the information has been directly associated with greatly increased consumer awareness as people become more comfortable with the Web and knowledgeable about their particular individual interests.
In the past, most businesses either just bought the awareness or attention of the consumer market niche, or used public relations from different media to reach the attention of the consumer, and even bugged the consumers with direct mail, phone contact or some other forms of working the market niche one at a time, and now there is a new way of gaining, and even more importantly, keeping the awareness of the consumers that businesses and organizations have set their sights on in respective market niches.
Most organizations and corporations have developed a culture over the years based on one of these methods that have been viewed as the best tried and true methods of generating much coveted consumer awareness, for example, there are some that primarily create attention through advertising, lots of advertising, others through focusing on public relations, and many through working the market one individual consumer at a time to produce sales.
More times than not, the type of culture is determined by the point of view developed during the career of the Entrepreneur or CEO, and the type they experienced and have developed a strong point of view about, so if an Entrepreneur comes through the marketing and advertising track, then what is considered problems are most likely to end up with more suggested advertising solutions and ideas than others.
You must develop the complete understanding that in today’s world of Social Media and Web Marketing and Networking, that you can quickly earn 
valuable awareness by simply creating something interesting and valuable to the consumer, then publishing and providing it online for free, for example, a YouTube video, a Blog, a research report, photos and images, a stream on Twitter, an eBook, a Facebook page, and many others that will help you maintain important value in the eyes and minds of your consumer market niche, and since today’s market presents us with a host of connected, interconnected, and overlapping networks and social graphs, the value can be maintained and easily grown with additional valuable information and insights you provide on a regular basis, as the expert you will grow to be recognized as.
Team Altman Great Google Video for Real Time Search!