Tools for Link Building
Links to other websites increase the possibility of others learning about your website through higher page rankings, and this is made possible by web spiders, crawlers and bots indexing website content. Correctly placed links increase the chances of them selecting your site as a top choice. Following are some tools available to help you accomplish link building:
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com/mysites
Yahoo! provides a free tool that lists up to 1,000 of the links to any site.
You need to enter your domain name or a specific page, select the ‘Inlinks’ button, and change the settings to ‘Show links: except from this domain.’ Also select ‘to: entire site’ if you’d like to see links to the whole site rather than just a single page.
Understand that these links are not in any certain order, and the list includes links that do not pass any value as well as those that do.
Open Site Explorer – http://www.opensiteexplorer.org/
This tool gives you information about the top 1,000 links to a website, and these can be filtered to be exclusive of links that do not pass value. Additional information specific to each link includes the anchor text and the authority of each linking page.
The Open Site Explorer tool also includes reports that feature the most popular pages on the site, along with the most common anchor text used to link to a page or website and other pertinent information about the strength of the page.
It is important for you to keep in mind that there are some links that are only good for traffic, there are some only good for Search Engine Optimization, and there are some that are good for both. It almost goes without saying that links that give you both traffic and a rankings boost in the search engines are obviously great, but it is very important for you to realize that just because a link gets good traffic, it doesn’t mean that it is good for SEO.


