Google’s launch of Google Buzz (a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit) really caught most people by surprise, simply because they weren’t expecting the potential game changer that Google Buzz is, but it didn’t take everyone long to take notice, especially after the Google Buzz posts and comments were averaging over 160,000 per hour nearly right after launching.
It was evident from beginning this was no average launch of an “oh by the way, if you have time check it out,” kind of application, and no one could have predicted it would become so popular, so fast.
Why has it grown so fast? And more importantly, what does the release of Google Buzz mean to the social media world, especially Twitter and Facebook?
Speculating as to what Google might do if it wanted to make things interesting for developers it might offer ad revenue sharing for the creation of Google Buzz apps, and start building its very own app store, specifically for the crazy mobile market. Gmail advertising is already extremely will developed, and next time you sign on to Buzz, notice that Google ads are already being placed, and by offering the ability to monetize apps with the Google Buzz structure would almost immediately pull development resources that currently are focused on Twitter, Facebook, and other mobile platforms (i.e. Android, iPhone, etc.).
The name of the game now is momentum for everyone from users to developers, to businesses both big and small that now have to keep a close eye to what is taking place on Google Buzz, especially in anticipation of methods to drive traffic, or a viral event that takes off with a life of its own, and finally to keep up with additional features that might be released in the future.
The social media landscape continues to quickly evolve, but with the release of Google Buzz it has been permanently altered, and anyone with more than just a passing interest in social media should ignore what is taking place at their own peril, which would be a huge mistake, since we are looking a real game-changer in Google Buzz.
Google Buzz Has Completely Changed the Game: Here’s How!
That’s right! $100 Million in funding based on a recent valuation of $1 Billion for the wildly popular micro-blogging platform, in spite of the fact Twitter has yet to implement a revenue model, although potential revenue streams are being developed as part of a model under work.
Twitter has been actively working on building a top-line management team of very experienced professionals at building large scalable operations, probably the most critical component for Entrepreneurs to address as part of their business growth strategies, and most recently Twitter has recruited Dick Costello, former Google exec and the cofounder and CEO of RSS service Feedburner, to be Twitter’s new chief operating officer. Keep in mind that Twitter’s Evan Williams was previously at Google for several months after Google’s Blogger acquisition, and Costello is also an early investor in Twitter. Costello, who sold Feedburner to Google for approximately $100 million should be able to help Twitter as it continues to grow its capacity and infrastructure to be able to handle the demands that have plagued them as of lately.
As recent as yesterday it has been made evident that Twitter still has some significant Security issues that haven’t been resolved to date, and everyone should be made aware of the possibility of security breaches with your account(s) if you make use of the Twitter application directly. So until these issues are addressed and satisfactorily resolved you should be sure to unfollow people you don’t trust, or use a 3rd party application, such as 