Search Engine Optimization is Important to You
Published August 26, 2010 | 
Have you ever been tired from everyone constantly talking about how the Internet is revolutionizing the way companies do business, and so you didn’t miss out on the revolution you spent money a great looking website, and integrated it with your other systems so customers could order product direct from you off the website. Finally, when it was all said and done you sat back expecting the cash to roll in and you waited, and waited for activity to go crazy.
I can probably guess with some success that things didn’t turn out exactly the way you had anticipated, since nothing ever really is that simple. You, like everyone else felt the need to make a mad rush to get something onto the Web, and many businesses forgot or overlooked one very simple question: How will customers or anyone actually find our website?
Believe it or not, you literally share the Web with millions of other websites, and the question becomes a very important one to consider. 
You probably already understand there are four basic ways Web customers can find your site:
- Learning about it from more traditional type media including television, print, radio advertising, printed brochures and business cards, as well as others
- Links from other websites
- Recommendation or referral by someone
- They found you using one of dozens of Search Engines including Google, Yahoo!, MSN and many, many others
You need to understand you only have any kind of major control of the first method, but it seems to be costing more and more to get the same results traditional advertising enjoyed fifteen or twenty years ago. The purchase of links from other websites similar to and including the Yellow Pages is also available, but for small businesses and entrepreneurs that don’t have the same kind of budget enjoyed by large multi-national corporations, the fourth method is the only real cost effective manner of attracting any new visitors to your website.
You should know that in order to make Search Engines a viable method of customers finding your site, it must really appear in the top ten results of the search, or at least on the second page, as the reason is that 90 percent of Web surfers do not ever go past the first 30 listed search results, many don’t go past the first page of results, while even more will not proceed past any further that the top 10 results, so that needs to be the focus of any Search Engine Optimization and link building campaign.
Understand Relationships Between Top Search Engines
Published March 19, 2010 | In the fierce competition between the top search engines, a lot of different methods are used to help the search engines achieve their planned market share goals, and while some top search engines are fed by other search engines, others just simply absorb other search engines. 
For example, Yahoo! owns AllTheWeb, Overture, and AltaVista, while it also owns and uses Inktomi’s technology and database for its partnering engines. Ask owns and uses crawlers and results of the Teoma engine, and DMOZ is owned by Netscape, while Lycos owns HotBot and Tripod, and these possible combinations and correlations allow some of top search engines to effectively compete for a share of the market and other search engines to fight to continue their operations.
Every top search engine, no matter what kind it is, is designed to provide people the most relevant information they search for, and you should arm yourself with the most current and important information to build the knowledge-base you need to climb to the most relevant and highly-ranked places of top search engines.
A Look at Some of Top Search Engines
Published March 15, 2010 | Google is the leading top search engine of today with little more then 8 billion pages in its index, and it consists of what is best described as “regional” branches such as “Google Canada” and “Google Australia,” which are modifications of the main knowledge-base stored on the appropriate area servers, so if you submit a website to the “Main Google,” and it gets to the 
Index, it will then be listed at every “branch.” Google enacts as many as 350 million searches per day, and it continues to enjoy its position as the number one most authoritative search engine among the top search engines.
Launched in 1994,Yahoo was the first and remains one of the most popular search engines as well as the leading Directory. Yahoo could take a lot of time (at the rate of few months) for editors to reach your request. Paid listings are also provided and should bring the consideration of editors of this top search engine in few days.
MSN, which is owned by Microsoft, is one of three top search engines behind Google and Yahoo. It was “powered” by Inktomi database, now owned by Yahoo. However, since the February of 2005, it has used its own database, and recently developed and released Bing, which has quickly positioned itself in the search market. MSNBot can find any site on the Web, but if your site does not appear in MSN Search results, then like other search engines, you might want to suggest your URL yourself to this top search engine.
The Most Enjoyed Top Search Engines
Published March 14, 2010 | 
The top search engines are designed and in a constant state of improvement to do their best to provide the most relevant information, and we find it’s really interesting to find out which of them are ranked at the most popular. Statistics from one of the investigations of 2006 shows the following usage of top search Engines in the US:
- Google—42.7%.
- Yahoo!—28%.
- MSN—13.2%.
- AOL—7.6%.
- Ask—5.9%.
Other search engines in 2006 together possess 2.6% of all searching requests. This rate of top search engines in the US doesn’t correlate to activities of other countries’ or the world’s searches at all, but it could have something in common with them.
The search engine landscape continues to change and evolve, especially with the arrival of new players like Microsoft’s Bing, as evidenced by the latest statistics for 2010.
| 2010 | Yahoo! | Bing | Ask | Total | |
| 2010 02 | 71.35% | 14.60% | 9.56% | 2.55% | 98.06% |
| 2010 01 | 71.61% | 14.76% | 9.13% | 2.66% | 98.16% |
What is the Structure of Crawler-based Top Search Engines?
Published March 11, 2010 | The structure of top search engines is similar and consists of three main components, with the first is known as a Crawler or Spider, and it surfs the Web looking for changes such as pages that were recently created and any updates of already indexed pages. Spiders crawl through links on the Web, both inside the individual site and between websites, and if there is no site with a links to yours, the search engine spider will not visit your site unless you suggest the site yourself, which the majority top search engines allow.
The second component of crawler-based search engines is known as an Index, which gets the information gathered by search engine spiders. 
Think of the Index of crawler-based top search engines as a huge container that selectively concentrates the copies of all the pages found by spiders or crawlers that are identified and treated as relevant and worthy of being posted by top search engines, but even if crawlers or spiders visit your page, it doesn’t mean it will be indexed right away, and it could take for several weeks or months while waiting for you to resort to a “paid submission.”
The third top search engine’s component is Software, which scans the Index and then presents the consecutive list of the most relevant pages gathered on your search query. It is important to understand that every top search engine has its own algorithm, and the tuning of all search engine crawlers and spiders differs. If you decide to ultimately rank high at a top search engine, do not forget that the value will be given not by a person, but by a non-discerning search engine robot, which will not take into consideration and value the sophistication of the site design.